Overview
This role supports marketing channel specialists in the optimisation, technical, and financial management of digital advertising channels, aiming to recruit supporters through global paid media activity.
Key Responsibilities
- Monitor daily reporting to flag and resolve data or performance issues.
- Monitor campaign delivery to promptly spot and address ad rejections or other delivery issues.
- Monitor tracking via pixels, Meta CAPI, TikTok events API and Google Enhanced Conversions.
- Perform regular ad account health-checks and QA processes.
- Monitor ad credit limits, POs and invoicing to ensure continuity of ad spend.
- Complete campaign setups for seasonal and emergency search ad campaigns.
- Support the optimisation of budgets and bid strategies.
- Perform regular CRM-based audience updates for targeting within the ad platforms.
- Keep up to date with the latest ad platform changes, including testing Google’s betas.
- Support on the execution of AB testing within ad platforms.
- Prepare and present BAU and post-campaign reporting.
- Liaise with partners at Meta, TikTok and Google on day-to-day issues.
- Support internal team of campaign managers with questions or challenges regarding ad platform data, campaign execution, new features or platform changes.
- Participate in regular meetings with Meta, TikTok and Google.
Required Experience
- Minimum 2 years of work experience in digital advertising.
- Technical, hands-on experience in at least one of our advertising channels, and an eagerness to learn the others, is essential.
- Media agency experience is preferred.
Qualifications
A first level university degree or higher.
