Overview
NRC USA is seeking a US Individual Fundraising Advisor to help set-up private individual giving in the US market. You will lead individual fundraising in the US market, helping set-up mid-level and regular giving programs.
Key Responsibilities
- Understand the full return on investment (ROI) in US fundraising, advise on current and new investments, and work to diversify and create income resilience with higher and/or faster ROI.
- Research, interpret and analyse data to make informed decisions on strategies and activities and provide recommendations on the portfolio of markets and channels.
- Lead private individual fundraising in the US, ensuring alignment with NRC’s global strategy and contributing to overall individual fundraising goals.
- Act as NRC’s expert on private fundraising in the US, staying up to date on best practices and related regulations.
- Support the development and implementation of a five-year individual fundraising strategy for the US.
- Contribute to the development of guidelines, procedures, and routines within individual fundraising.
- Contribute to annual plans, budgets, and fundraising targets; forecast and report on income, costs, and KPIs.
- Build, manage, and maintain relationships with suppliers and partners essential for individual fundraising.
- Increase unearmarked surplus income from private individual donations.
- Achieve fundraising targets by delivering income and managing costs for unearmarked funds raised in the US.
- Manage fundraising products and channels as outlined in strategy and annual plans, including establishing a mid-level fundraising program and the set-up for emergency fundraising.
- Oversee acquisition of regular donors, e.g. F2F fundraising or digital, and collaborating with Donor Management on the design of loyalty journeys (Salesforce Marketing Cloud).
- Assess and optimize fundraising investments to improve profitability and diversify income streams.
- Define and communicate fundraising content needs, oversee market adaptations, and ensure publication on relevant platforms.
- Coordinate with Public Communications and the NRC USA Director or their delegate regarding needs from global communication channels, such as websites and social media accounts.
- Analyze data to inform strategies, optimize fundraising channels, and provide recommendations.
- Provide income, cost, and KPI forecasts for NRC USA’s private individual fundraising.
- Protect NRC and NRC USA from risks through due diligence, compliance, policies, and best practices in relationships with partners and agencies, using the appropriate databases and CRM platforms.
Required Experience
- Minimum 3 years of relevant experience in private fundraising in the USA market.
- Documented experience in individual fundraising or marketing at scale.
- Documented experience of working with partners and suppliers.
- Experience in mid-level fundraising.
- Experience in regular giving programs.
- Understanding of digital marketing and advertising.
- Understanding of basic individual fundraising best practices including privacy and ethics.
- Knowledge of regulations governing individual fundraising in the US.
- Strong analytical skills.
- Proven experience with CRM systems and marketing automation (ideally Salesforce).
- Proven experience with data analysis and business intelligence systems.
