Overview
The Fundraising Associate (Digital Paid Media) will implement and optimize UNICEF’s digital fundraising strategy through paid media channels, supporting the execution and monitoring of digital acquisition campaigns.
Key Responsibilities
- Support the development and implementation of digital fundraising campaigns focused on donor acquisition, cash contributions, email marketing, and lead generation.
- Define key performance indicators (KPIs), establish reporting frameworks, and monitor campaign effectiveness.
- Assist in the design and execution of lead generation initiatives on social media platforms.
- Work closely with data analysts to enhance audience segmentation, targeting accuracy, and campaign performance optimization.
- Coordinate with internal stakeholders to ensure alignment across teams.
- Oversee the end-to-end execution of digital fundraising campaigns.
- Support the management and monitoring of paid media investments across multiple digital channels.
- Ensure timely and efficient campaign rollouts, with flexibility to support emergency fundraising initiatives.
- Collaborate with creative teams to develop compelling digital content.
- Support high-impact campaigns during key fundraising periods.
- Conduct ongoing analysis of campaign performance, identifying areas for optimization.
- Track and assess key metrics, including cost-per-acquisition (CPA) and ROI.
- Prepare comprehensive reports for senior management.
- Engage with international teams to exchange best practices.
- Oversee budgeting, procurement, and invoicing processes for digital campaigns.
- Manage relationships with external media agencies, creative partners, and service providers.
- Maintain comprehensive documentation of campaign strategies, performance results, and key learnings.
Required Experience
- A minimum of six (6) years of progressively responsible work experience in fundraising, marketing, sales, or donor acquisition, with a demonstrated ability to manage and optimize digital campaigns for revenue growth.
- For this position, a bachelor’s degree from a recognized academic institution in a relevant field may replace three years of related work experience. A master’s degree may replace additional two years.
- Experience in managing sales teams, supervising groups, or leading fundraising initiatives, particularly in the nonprofit sector, digital marketing, or e-commerce, is highly desirable.
- Hands-on experience with digital advertising platforms, such as Google Ads, Meta (Facebook & Instagram) Ads, programmatic advertising, and search engine marketing (SEM).
- Strong background in data-driven decision-making, audience segmentation, and performance optimization using analytics tools such as Google Analytics, CRM platforms (Salesforce, HubSpot), or fundraising automation software.
- Previous experience working with multi-channel fundraising strategies, donor retention programs, or membership-based acquisition models is a strong asset.
- Knowledge of budget management, campaign tracking, and reporting metrics to assess return on investment (ROI) and optimize performance.
Qualifications
- Completion of secondary education is required.
- Additional training or university-level coursework in management, Marketing, Advertising, Social Communication, Management, Sales, Digital Media, Business Administration, or related fields.
- A strong foundation in digital marketing strategies, data analysis, and fundraising methodologies will be considered an asset.
- Certifications in digital advertising, social media marketing, or customer relationship management (CRM) tools are advantageous.
