Overview
The role involves empowering and enabling international UNICEF markets to independently drive profitable and scalable performance marketing, digital fundraising, and paid advertising operations across various media channels, with a primary focus on net income generation and profitability.
Key Responsibilities
- Empowering and enabling international UNICEF markets to independently drive profitable and scalable performance marketing, digital fundraising, and paid advertising operations.
- Managing and overseeing paid media operations in UNICEF markets to expand their income portfolio.
- Providing technical know-how to access and develop performance marketing strategies and skills to deliver them within markets.
- Assisting in disseminating knowledge to other UNICEF markets.
- Driving financial growth and ensuring sustainability in assigned UNICEF markets.
- Collaborating with global UNICEF teams and regional squads to offer expertise in digital performance marketing and advertising.
- Empowering markets and providing hands-on support to other paid media specialists for launching and optimizing performance marketing and paid media campaigns.
- Reviewing UNICEF’s current approach, campaign structure, paid media setup, pixels, and conversion tracking.
- Preparing and presenting strategies, learnings, insights, toolkits, guidelines, checklists, SOPs, and media plans.
- Producing assessment reports from channel reviews and test-and-learn recommendations on a weekly, monthly, and quarterly basis.
Required Experience
- A minimum of 5 years of relevant professional experience in paid media performance marketing or digital fundraising or digital marketing, with a special focus on delivering AI-led digital performance marketing is required.
- Proven experience is required in paid social (Meta) and paid search (Google, Bing) campaign execution, performance optimization, ad account management, campaign delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns.
- Experience in managing long-term and multiple projects simultaneously across 5 or more international geographies.
Qualifications
- Master's degree in one of the following fields is required: marketing, computer science, engineering, technology, digital media, or any other relevant areas.
- Alternatively, a first level university degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
