Digital Media Manager and Analyst

Overview

Manages and assesses digital communications across web and social media platforms, using audience engagement and analytics to improve performance. Oversees multimedia production and the responsible use of AI-enabled tools.

Key Responsibilities

• Develops, implements and maintains an ACO digital media strategy and campaign approach.
• Manages and analyses digital engagement data across relevant platforms.
• Provides actionable reporting combining analytics with narrative/context assessment and clear recommendations.
• Defines, monitors and refines digital Key Performance Indicators (KPIs).
• Oversees and contributes to digital-first multimedia production.
• Engages with audiences on ACO social media platforms as required.
• Develops, maintains and disseminates social media SOPs, tactics, techniques and procedures (TTPs).

Required Experience

Demonstrated experience managing and optimising social media and web outputs for a large organisation, using analytics to drive continuous improvement. Experience overseeing or delivering multimedia content production workflows, including video post-production and template-based graphic design. Experience establishing digital governance, including publication quality assurance, accessibility requirements and platform-aware formatting. Experience integrating information environment assessment with digital operations, including risk awareness related to misinformation and manipulated media. Familiarity with the responsible use of authorised AI-enabled creative tools to support tagging/metadata, transcription/captions and workflow acceleration, with robust human review and compliance with security constraints.

Qualifications

University Degree in sociology, behavioural science, information science, management information systems, information technology, digital publishing or related discipline and 2 years post related experience, or Higher Secondary education and completed advanced vocational training in that discipline leading to a professional qualification or professional accreditation with 4 years post related experience.

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