Overview
The Senior External Relations Officer plays a strategic role in strengthening narrative discipline and advancing a coherent, institution-wide communications approach across the World Bank Group. The position leads the Messaging team, providing strategic direction, oversight, and leadership while driving the development and implementation of the Bank Group’s corporate narrative and strategic priorities.
Key Responsibilities
- Partner with the CERCM Messaging team, providing strategic direction and cross-enterprise coordination across the business unit to ensure the deployment and delivery of clear, consistent, and proactive impactful corporate messaging across the World Bank Group
- Help shape and reinforce the World Bank Group’s corporate narrative, ensuring communications consistently reflect institutional priorities and leadership objectives.
- Champion narrative discipline across communications activities, ensuring messaging, stories, and leadership communications reinforce a consistent institutional narrative.
- Identify and elevate high-impact stories that showcase the World Bank Group’s work across regions, sectors, and institutions.
- Monitor emerging issues and external trends to identify opportunities and risks that inform communications strategy and narrative development.
- Serve as a strategic advisor to CER communications teams, providing guidance on messaging, positioning, and storytelling for high-profile initiatives and complex issues.
- Review and provide strategic input on high-profile communications products to ensure consistency with the World Bank Group’s narrative, voice, and strategic priorities.
- Act as a thought partner to CER leadership, connecting emerging themes, institutional priorities, and external developments into cohesive communications strategies.
- Contribute to the continuous improvement of communications processes, templates, and playbooks that strengthen narrative consistency and strategic planning.
- Liaise with Senior Leadership Team communications colleagues across the Bank Group to ensure coordinated messaging and alignment around institutional priorities.
- Support communications planning for select leadership engagements, speeches, and major institutional moments, translating leadership priorities into clear messaging and communications products.
- Lead select executive writing assignments, including speeches, op-eds, thought leadership pieces, and strategic messaging for senior leadership.
- Coordinate across communications, operational, and regional teams to ensure narrative coherence and effective delivery.
- Convene and connect communications colleagues across CER and the wider World Bank Group to identify shared storytelling opportunities, align messaging, and strengthen collaboration across teams.
- Serve as a trusted strategic partner on high-priority projects requiring senior-level judgment, coordination, and execution.
- Support strategic communications initiatives assigned by the Internal and Executive Communications Manager and the Director of Communications and Marketing.
Required Experience
Minimum of 8–10 years of progressively responsible experience in external communications, public affairs, media relations, or strategic communications, preferably in a global, multilateral, government, or complex institutional environment. Strong track record of strategic communications work, including messaging, narrative development, and integration of traditional and digital communications approaches. Demonstrated experience managing high-level media engagement and relationships, including working with international media, NGOs, government officials, international institutions, and other external stakeholders relevant to institutional communications. Experience designing and executing communications strategies for senior leaders, including major speeches, international engagements, institutional events, and high-profile initiatives. Proven ability to manage complex, fast-moving workflows involving senior principals, multiple stakeholders, and tight deadlines in a highly matrixed organization. Strong experience translating leadership and institutional priorities into clear, actionable communications strategies, plans, and deliverables. Strong editorial judgment, with demonstrated ability to ensure consistency, accuracy, and tone across multiple communications outputs. High level of discretion and ability to handle sensitive or confidential information appropriately. Strong interpersonal skills with the ability to build trust and work effectively with senior leaders and cross-functional teams. Sound judgment, professionalism, and the ability to operate with a high degree of autonomy while remaining aligned with managerial direction and institutional priorities.
Qualifications
Master’s degree in communications, journalism, public affairs, international relations, political science, or a related field; or a Bachelor’s degree with additional years of relevant professional experience. Excellent writing and editorial skills, including experience producing briefing materials, speeches, talking points, background documents, and strategic messaging for senior leadership.
