Overview
The Fundraising Associate (Digital Paid Media) will implement and optimize UNICEF’s digital fundraising strategy through paid media channels, supporting the execution and monitoring of digital acquisition campaigns to enhance online fundraising capabilities.
Key Responsibilities
- Support the development and implementation of digital fundraising campaigns focused on donor acquisition, cash contributions, email marketing, and lead generation.
- Define key performance indicators (KPIs), establish reporting frameworks, and monitor campaign effectiveness.
- Assist in the design and execution of lead generation initiatives on social media platforms.
- Work closely with data analysts to enhance audience segmentation, targeting accuracy, and campaign performance optimization.
- Coordinate with internal stakeholders to ensure alignment across teams.
- Oversee the end-to-end execution of digital fundraising campaigns.
- Support the management and monitoring of paid media investments across multiple digital channels.
- Ensure timely and efficient campaign rollouts, with flexibility for emergency fundraising.
- Collaborate with creative teams to develop compelling digital content.
- Support high-impact campaigns during key fundraising periods.
- Conduct ongoing analysis of campaign performance, identifying areas for optimization.
- Track and assess key metrics, including cost-per-acquisition (CPA) and ROI.
- Prepare comprehensive reports for senior management.
- Engage with international teams to exchange best practices.
- Oversee budgeting, procurement, and invoicing processes for digital campaigns.
- Manage relationships with external media agencies, creative partners, and service providers.
- Maintain comprehensive documentation of campaign strategies, performance results, and key learnings.
Required Experience
- A minimum of six (6) years of progressively responsible work experience in fundraising, marketing, sales, or donor acquisition, with a demonstrated ability to manage and optimize digital campaigns for revenue growth.
- Experience in managing sales teams, supervising groups, or leading fundraising initiatives, particularly in the nonprofit sector, digital marketing, or e-commerce, is highly desirable.
- Hands-on experience with digital advertising platforms, such as Google Ads, Meta (Facebook & Instagram) Ads, programmatic advertising, and search engine marketing (SEM).
- Strong background in data-driven decision-making, audience segmentation, and performance optimization using analytics tools such as Google Analytics, CRM platforms (Salesforce, HubSpot), or fundraising automation software.
- Previous experience working with multi-channel fundraising strategies, donor retention programs, or membership-based acquisition models is a strong asset.
- Knowledge of budget management, campaign tracking, and reporting metrics to assess return on investment (ROI) and optimize performance.
- Experience in developing and implementing paid media strategies, including social media marketing, content marketing, and digital lead generation.
- Familiarity with A/B testing methodologies, conversion rate optimization (CRO), and customer journey mapping.
- Excellent project management and stakeholder coordination abilities.
Qualifications
- Completion of secondary education is required.
- Additional training or university-level coursework in management, marketing, sales, communications, digital media, business administration, or related fields is highly desirable.
- A strong foundation in digital marketing strategies, data analysis, and fundraising methodologies will be considered an asset.
- Certifications in digital advertising, social media marketing, or customer relationship management (CRM) tools are advantageous.
- For this position, a bachelor’s degree from a recognized academic institution in a relevant field may replace three years of related work experience.
- A master’s degree may replace additional two years.
