Overview
Develop and oversee the implementation of the social media strategy to achieve the Alliance’s communications objectives through audience engagement.
Key Responsibilities
- Commission, create and post content in line with strategy and messaging.
- Oversee production, posting and monitoring of social products.
- Collaborate with content creators to shape professional quality content.
- Carry out and feed into assessments to improve audience reach.
- Administer the social media budget.
- Coordinate social media tools and commission social listening activities.
- Keep abreast of political developments for accurate messaging.
- Participate in networks to ensure correct messaging.
- Align efforts with key leader social media platforms.
- Maintain contact with private sector partners.
- Manage social media staff, including planning workloads and staffing resources.
- Carry out recruitments, manage performance and objectives setting.
- Co-develop training plans and promote team cohesion.
- Empower staff and promote integrity, professionalism and accountability.
- Explore and research new methods and evolution of media tools and social networks.
- Evaluate the use and application of these methods.
- Oversee NATO’s social media policy and creation of guidance.
- Inform and advise stakeholders on new methods and propose improvements.
- Contribute and plan for social media activities.
- Pilot and roll out novel ways of engaging users.
- Continuously monitor, analyse and strive to improve work methods, processes and tools.
- Assist in coordination efforts to ensure knowledge management systems are in place.
- Perform any other related duty as assigned.
Required Experience
- Experience managing a small team.
- Minimum of 5 years of experience in the strategic coordination of multiple social media channels and platforms.
- Proven ability to communicate creatively with and engage diverse audiences.
- Extensive hands-on experience with editorial production on major enterprise social platforms (e.g. X, Instagram, LinkedIn, YouTube, Facebook).
- Expertise in evolving social media platforms and a strong understanding of their respective evolving technical requirements and use.
- Experience of paid advertising and influencer marketing.
Qualifications
• University degree in journalism, communications, international relations or related curriculum.
