Overview
The Digital Communication Officer – Social Media Content Creator will be responsible for showcasing the needs and voices of children in the region and the organization’s work through social media and the corporate website. The role involves implementing a digital communication strategy and managing UNICEF APRO’s digital platforms.
Key Responsibilities
- Daily management of APRO social media channels: Facebook, X and YouTube
- Develop weekly social media plans on the basis of an overall editorial calendar and in line with UNICEF APRO’s advocacy priorities.
- Draft, schedule and monitor performance of content, adhering to best practices in frequency and timing of posts on each platform.
- Conduct ongoing community management across channels, reviewing comments, responding to questions and messages and flagging any potential risks to UNICEF’s reputation.
- Conduct ongoing social media listening to monitor and engage with content from partners, track conversations, moderate risks to UNICEF’s brand and identify opportunities to enhance UNICEF’s positioning.
- Support the development of a regional content strategy on UNICEF APRO’s official channels, based on best practices, digital trends, audience insights and performance analytics.
- In collaboration with advocacy and media specialists, conceptualize and create engaging social media content targeted at corporate and public partners, decision makers, media and young people. This includes the production of video, visuals, social media captions, infographics, and other assets contributing to the success of digital activations.
- Run capacity building sessions with staff on creating content for UNICEF on regional advocacy priorities.
- Keep up to date with developments (trending topics, new features, etc.) in digital content consumption across the spectrum and make recommendations for UNICEF APRO’s content and engagement strategies.
- Support the donor visibility work and work with Partnerships and Fundraising teams to develop engaging content showcasing the impact of partners’ work with UNICEF.
- Support identification and development of relationships with select digital influencers to expand UNICEF’s reach and positioning in the region.
- Support the maintenance of UNICEF APRO’s digital assets library.
- Assist the communication section with additional tasks as required.
Required Experience
3 years Relevant experience
Qualifications
Bachelor's degree in Communication, Journalism, Marketing, Digital/Multimedia Content Creation, Creative writing.
