Overview
The role involves generating social media content and engagement to strengthen the OECD's presence and impact, adapting messaging for various platforms and audiences.
Key Responsibilities
- Contribute to the OECD’s social media strategy, proposing ways to strengthen engagement and impact.
- Monitor OECD discussions and outputs to propose an editorial calendar and content plans.
- Draft and schedule social media posts, adapting messaging for different audiences and platforms.
- Propose and draft social media content plans and mini-campaigns for major events, reports, and initiatives.
- Create and propose ideas for visual storytelling, series, and campaigns.
- Work closely with graphic design, video, and media teams to deliver multimedia content.
- Pilot new content formats and contribute ideas for innovative digital approaches.
- Proactively suggest ways to improve the OECD’s social media presence based on analytics and best practices.
- Track social media metrics and provide regular performance reports.
- Evaluate the performance of social media channels, proposing adjustments and content optimisation.
- Listen actively to OECD’s audiences to gather strategic insights.
- Contribute to social media governance and share best practices with practitioners.
- Stay up-to-date with new trends, tools, and techniques in social media.
- Assist in advising on investments in new social media tools and technologies.
Required Experience
- Experience managing or contributing to large social media accounts with substantial followings.
- Experience creating vertical video, and are camera ready.
- Skilled in creating content plans and producing visual content for social media.
- Strong understanding of today’s leading social media platforms.
- Comfortable using social media analytics and monitoring tools, interpreting data, and providing insights.
- Proactive and collaborative, acting as a day-to-day social media lead across multiple campaigns.
- Knowledge of the OECD’s substantive outputs — or the capacity to learn quickly — and a strong sense of how the Organisation’s work is perceived.
Qualifications
Relevant experience or education in communications, digital media, visual arts, journalism, international relations, or related field.
