Overview
The role involves developing and managing Direct Response Television (DRTV) campaigns with the objective of acquiring new individual donors, primarily pledge donors, at the best performance.
Key Responsibilities
- Develop a strong strategy for DRTV campaigns.
- Test optimal response channels.
- Continue additional testing and optimization of DRTV campaigns.
Required Experience
5+ years of hands-on experience in developing and managing DRTV campaigns.
Qualifications
Bachelor's degree in marketing, Communications, Business, Social Sciences including Sociology, Psychology and similar.
