Overview
Support the Communications team in developing engaging digital and social media content in Arabic and English to strengthen reach and audience engagement.
Key Responsibilities
- Support the development of social media content in Arabic and English.
- Draft and edit captions, short social media copy and campaign messages.
- Adapt content for different social media platforms, including Instagram, Facebook, X and YouTube.
- Follow relevant social media trends and suggest creative formats that can be appropriately adapted for UN Women content.
- Support the development of Reels, short videos, carousels, quote cards and other digital content.
- Support efforts to increase audience reach, engagement and interaction.
- Assist in reviewing social media performance and identifying content and formats that perform well.
- Contribute to communications and advocacy campaigns.
Develop 6 bilingual social media content packages in Arabic and English, based on materials provided by UN Women. These may include captions/copy and proposed formats such as carousels, quote cards or other social media content.
Develop/edit 2 short-form videos or Reels.
Adapt the content for relevant social media platforms, as required.
Required Experience
- Background or studies in communications, media, journalism, marketing, digital communications or a related field (required).
- Strong writing and editing skills in Arabic and English (required).
- Good understanding of major social media platforms, including Instagram, Facebook, X and YouTube (required).
- Interest in social media trends, digital storytelling and creating engaging content (required).
- Creativity and ability to suggest ideas for social media posts, Reels, carousels and other digital formats (required).
- Ability to work independently, meet deadlines and coordinate remotely with team members (required).
- Basic understanding of what helps improve social media reach, engagement and audience interaction (desirable).
- Familiarity with Canva, CapCut or similar content creation and editing tools (desirable).
- Basic knowledge of social media analytics and performance indicators (desirable).
