Overview
Digital Officer works to enhance the digital reputation and positioning of the ICRC Bogota Regional Delegation, furthering the goals and objectives of the digital strategy adapted to the Delegation’s priorities. S/he leads efforts to deliver compelling and engaging content through the direct management of official social media channels.
Key Responsibilities
- Manages the Spanish-language website of the ICRC Regional Delegation in Bogota (Drupal), the official X account and Facebook page of the Delegation, as well as derivative products.
- Creates, edits, repurposes rich social media content, like posts and tweets, image slide shows, threads, gifs and video, with a clearly developed narrative and tone of voice.
- Analyse the ICRC's perception and reputation on social networks and inform the coordination in order to make decisions on the matter, including support for operations for digital risk reduction.
- Uses a variety of analytics tools (e.g. Facebook Business Manager, Google Ads) to identify and understand social media audiences and behavioural trends.
- Coordinates with a variety of internal stakeholders to launch and evaluate major digital campaigns in Colombia, the Americas or worldwide.
- Organizes and participates in communication missions in the field (reporting, photography and video recording).
- Promotes innovative digital products and keeps abreast of latest trends on digital content, keeping in mind the Delegation’s priorities.
- Creates, edits, repurposes and publishes a wide variety of engaging content for digital channels, using audiovisual products (videos, photos, newsletters etc.).
- Provides the archives with appropriate versions of these digital materials for reuse.
Required Experience
- Minimum 3 years' experience in digital communication and web pages administration.
- Experience in publishing and engaging using social media platforms (Facebook, Twitter, Instagram, TikTok).
- Experience in web editing and familiarity with search engine optimization.
- Familiarity with ad management (Google Ads, Facebook, Twitter, TikTok and Instagram).
- Sound knowledge of the media environment in Colombia and abroad an asset.
- ICRC experience, an asset.
Qualifications
- Degree in communications, marketing or journalism, preferably with a digital background and specialization (managing websites, social media platforms, video projects, etc).
- Postgraduate studies, an asset.
- Skilled computer user of web publishing (content management systems, including Drupal and/or WordPress) and editing tools (Photoshop, Premiere).
- Deep understanding/expertise of social media platforms, analytics tools and metrics.
