Overview
The GEM Report seeks a Marketing Cloud CRM and Communications Consultant to strengthen and optimize its Salesforce CRM ecosystem for improved engagement, segmentation, and reporting. The role involves implementing, maintaining, and refining platform configurations and workflows, and supporting digital communications initiatives.
Key Responsibilities
- Review and assess the current structure and condition of the Salesforce database.
- Identify, document, and address data inconsistencies, duplicate records, and errors.
- Clean and deduplicate records in line with best practices.
- Ensure contacts are accurately linked to their respective organisations.
- Carry out ongoing data cleaning and quality assurance activities.
- Establish and document guidelines and processes to support ongoing database integrity and governance.
- Support the configuration and optimization of campaigns, reports, and dashboards in Salesforce and Marketing Cloud.
- Update and refine the Salesforce user interface as required.
- Manage event registration and sign-up processes through Salesforce CRM and Marketing Cloud automation tools.
- Develop and manage automated email journeys and communication workflows.
- Meet regularly with internal teams to troubleshoot CRM-related issues and provide ongoing technical and operational support.
- Provide guidance on best practices for effective use of Salesforce CRM and Marketing Cloud.
- Develop user documentation and deliver training sessions for marketing and CRM-related tasks.
- Provide translation support into French, as required.
- Create and adapt email communications in multiple languages.
- Support editing and production of video content for communications purposes.
- Contribute to updates and maintenance of the GEM Report Wikipedia page.
- Research and identify methods to improve GEM Report content visibility on AI tools.
- Contribute to broader communications activities in support of the GEM Report team, as needed.
- Undertake any other communications-related tasks as required.
Required Experience
- A minimum of 2 years of professional experience in email marketing and communications.
- Proven experience in CRM support
- Proven experience in database management
Qualifications
Completed secondary, technical or vocational school
