Overview
This role leads Plan International’s global media engagement and public positioning, driving visibility, influence, and credibility on issues affecting girls’ rights and humanitarian response. It sets the strategic direction for global media engagement and plays a critical part in protecting and strengthening the organisation’s reputation.
Key Responsibilities
- Lead and deliver a global media strategy that strengthens Plan International’s visibility, credibility and influence on girls’ rights and humanitarian issues
- Identify and secure high-impact media opportunities that advance organisational priorities and shape public and policy conversations
- Provide strategic communications leadership across advocacy, campaigns, research, partnerships and programmes to maximise external impact
- Continue to develop and maintain network with international media, and counterparts working within operational partners for public relations
- Lead the organisation’s global approach to reputation risk, issues management and crisis communications across diverse and high-risk contexts
- Advise the Leadership Team on high-profile, sensitive and complex issues, providing clear, timely and actionable guidance
- Strengthen systems, protocols and decision-making mechanisms to ensure an effective, coordinated response to reputational risk across the federation
- Lead and coordinate global media engagement during major emergencies and humanitarian responses to aid fundraising appeals
- Deliver a plan and direction for media communications in emergencies of interest to global media, including messaging, media positioning, team deployment and real-time response
- Position Plan International as a credible and visible humanitarian actor in global media, and enable fundraising offices to do the same, in real time
- Drive strong, aligned media engagement across the organisation
- Build trusted relationships with media teams globally to enable coordinated and high-impact external engagement
- Provide expert guidance, advice and support to teams worldwide to strengthen consistency, quality and effectiveness
- Monitor and interpret global trends, media narratives and external risks to inform organisational positioning and decision-making
- Translate complex external dynamics into clear advice and information for senior stakeholders, such as issues impacting the sector being covered by media
- Act as a trusted partner to leadership on external positioning, risk and opportunity
- Develop and embed global standards, guidance and best practice for media engagement, crisis communications and reputation management
- Strengthen organisational capability through training, coaching and deployment of specialist resources
- Ensure safeguarding, gender equality and inclusion principles are fully integrated across all media and communications approaches
- With others in GH, lead on developing good practice and building capacities and capabilities for media relations in Cos
- Lead and develop a high-performing global media team, fostering collaboration, accountability and continuous improvement
- Occasionally manage external partners and specialist consultants generally in countries Plan works in to deliver against strategic priorities
- Oversee team planning and budget to ensure effective use of resources
Required Experience
- Significant experience leading global media relations, securing coverage across international and mass media
- Proven ability to design and deliver integrated global communications strategies
- Experience working across diverse and high-risk contexts, particularly in Asia, Africa and Latin America
- Strong track record in crisis communications, including major emergencies and field deployment
- Expertise in reputation risk management within complex, global organisations
- Experience advising senior leaders on high-profile, sensitive issues
- Strong analytical and strategic thinking skills, with the ability to shape influence and positioning
- Proven experience in international and multicultural environments
- Solid understanding of the international development sector, including gender equality and human rights systems
- Experience developing global communications plans, policies and best practice
- Knowledge of safeguarding in humanitarian and development communications
- Strong project management and prioritisation skills in fast-paced environments
- Proven team leadership, coaching and capability-building experience
- Excellent stakeholder engagement, communication and influencing skills
- Strong collaboration skills across global, matrixed organisations
- Effective negotiator and problem solver
- Background in journalism, media or communications (international development exposure desirable)
