Overview
To support UNICEF China's resource mobilization targets, this role involves developing Chinese-language creative content and marketing services for individual fundraising acquisition, conversion, and retention efforts.
Key Responsibilities
- Draft high-quality Chinese-language copy for persuasion and key actions.
- Develop compelling narratives and multimedia content for existing supporters.
- Ensure quality assurance and brand alignment of donor reports.
- Prepare tailored materials for high-value channel donor engagement.
- Maintain and catalogue a multimedia inventory.
- Proofread and review agency-produced copy and design materials.
Required Experience
At least 1 year of relevant work experience in Chinese-language content marketing, Chinese-language copywriting, journalism, marketing communications, advertising, or China’s interactive digital/social media.
Qualifications
A Bachelor or equivalent (First Level University Degree) in Marketing, Journalism, Communications, Advertising and any other related fields is required.